Privacy Polic

1. Introduction

Martell Properties ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at www.martellproperties.ca, interact with our social media advertising (including Facebook), or use our rental property services.

This policy applies to all personal information collected by Martell Properties, whether online or offline, including through our website, social media platforms, email communications, phone calls, and in-person interactions.

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2. Information We Collect

2.1 Personal Information You Provide Directly

We may collect the following personal information when you:

• Complete rental applications or inquiries

• Contact us through our website, phone, or email

• Schedule property viewings

• Sign lease agreements

• Make rental payments

• Interact with our customer service

This information may include:

• Full name and contact information (address, phone number, email)

• Employment information and income details

• Credit history and references

• Emergency contact information

• Banking information for rent payments

• Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our website or interact with our online advertising, we automatically collect:

• IP address and location data

• Browser type and version

• Device information

• Pages visited and time spent on our website

• Referring website information

• Cookies and similar tracking technologies data

2.3 Information from Facebook and Social Media Advertising

When you interact with our Facebook advertisements or other social media content, we may collect:

• Information about your interaction with our ads (clicks, views, conversions)

• Facebook profile information you've made publicly available

• Demographic information provided by Facebook's advertising platform

• Custom audience data when you're matched with our customer lists

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3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Property Rental Services

• Processing rental applications and conducting tenant screening

• Communicating about available properties and scheduling viewings

• Managing lease agreements and rental payments

• Providing customer service and maintenance support

• Conducting credit and reference checks

3.2 Marketing and Advertising

• Sending you information about available properties

• Creating targeted Facebook and social media advertising campaigns

• Analyzing the effectiveness of our marketing efforts

• Building custom audiences for advertising purposes

• Remarketing to website visitors

3.3 Website and Business Operations

• Improving our website functionality and user experience

• Analyzing website traffic and user behavior

• Preventing fraud and ensuring security

• Complying with legal obligations

• Maintaining business records

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4. Facebook Advertising and Tracking

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4.1 Facebook Pixel

Our website uses Facebook Pixel, a tool that helps us:

• Measure the effectiveness of our Facebook advertising

• Create custom audiences based on website visitors

• Track conversions and optimize our ad campaigns

• Deliver personalized ads to people who have visited our website

 

4.2 Custom Audiences

We may create Facebook Custom Audiences using:

• Email addresses of existing customers (hashed for privacy)

• Website visitor data

• People who have interacted with our Facebook content

 

4.3 Your Choices Regarding Facebook Advertising

You can opt out of personalized Facebook advertising by:

• Adjusting your Facebook ad preferences in your account settings

• Using Facebook's "Why am I seeing this ad?" feature

• Visiting the Digital Advertising Alliance's opt-out page

• Disabling cookies in your browser settings

 

5. Information Sharing and Disclosure

We may share your personal information with:

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5.1 Service Providers

• Credit reporting agencies for tenant screening

• Property maintenance contractors

• Payment processing companies

• Legal and professional advisors

• Marketing and advertising partners (including Facebook)

 

5.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests

• Protect our rights, property, or safety

• Prevent fraud or criminal activity

• Enforce our lease agreements and terms of service

5.3 Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the acquiring entity.

6. Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes for which it was collected

• Comply with legal, accounting, or reporting requirements

• Resolve disputes and enforce agreements

Rental applications and tenant information are typically retained for 7 years after the end of tenancy, or as required by applicable laws.

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7. Your Privacy Rights

Under Canadian privacy laws, you have the right to:

• Access your personal information we hold

• Request correction of inaccurate information

• Request deletion of your information (subject to legal requirements)

• Withdraw consent for certain uses of your information

• Receive information about our privacy practices

• File a complaint with the Privacy Commissioner of Canada

To exercise these rights, please contact us using the information provided in Section 11.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and settings

• Analyze website traffic and performance

• Provide personalized content and advertising

• Enable social media features

You can control cookies through your browser settings, but please note that disabling cookies may affect website functionality.

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9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure data transmission (SSL encryption)

• Access controls and authentication

• Regular security assessments

• Employee training on privacy practices

• Secure storage of physical and electronic records

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

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10. International Data Transfers

Some of our service providers may be located outside of Canada, including in the United States. When we transfer your information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.

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11. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Martell Properties
Email: [Insert Email Address]
Phone: [Insert Phone Number]
For privacy-related complaints that cannot be resolved directly with us, you may contact the Privacy Commissioner of Canada at www.priv.gc.ca.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on our website and indicate the effective date of the changes.

For significant changes, we may provide additional notice through email or other communication methods.

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13. Consent

By using our website, services, or providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. However, withdrawing consent may limit our ability to provide certain services.

Note: This Privacy Policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws. We recommend having this policy reviewed by legal counsel to ensure full compliance with all applicable laws and regulations specific to your business operations.